Andy Rooney's tribute to newspapers
Categories:
Services, Arts and Entertainment
Professional background of Pete
Specializing in new business development, Pete has had a successful media career working in a wide range of media, including radio, magazines, newspapers, digital and more.
Pete has focused much of his career in marketing and sales on new business development. Pete has creatively worked in a variety of positions with the goal of maximizing revenue opportunities no matter the economic or market conditions. From the launching a new niche magazine to creating buzz in the marketplace through event marketing and everything in between, finding creative solutions to everyday revenue needs is what Pete does best.
Pete has worked with a wide variety of daily and weekly newspapers, niche publications, direct mail products, magazines and a variety of digital products throughout Indiana, Illinois, Iowa, Missouri, Michigan and Minnesota.
Areas of strength include:
Strategic Planning · Process Improvement · New Business Development · Team Building
Leadership · Account Management · Coaching & Mentoring · Business Assessment · Sales
Negotiations · Talent Management · Client Communications · Marketing Management
Categories:
Services, Arts and Entertainment
Categories
Services
Business Type:
Advertising, Marketing and Public Relations
Business Type: Business and Professional
Business Type: News and Information
Business Type: Publishing, Printing and Binding
Mobile Services: Yes
Online Services: Yes
Business Type: Business and Professional
Business Type: News and Information
Business Type: Publishing, Printing and Binding
Mobile Services: Yes
Online Services: Yes
Arts and Entertainment
Business Type:
Television and Radio Broadcasting
Business Office:
1133 Jackson St.
Anderson IN 46016
Cell - (317) 752-1886
Email: pete.vanbaalen@gmail.com
1133 Jackson St.
Anderson IN 46016
Cell - (317) 752-1886
Email: pete.vanbaalen@gmail.com
Directions:
Pete Van Baalen is a dynamic professional with progressive experience in directing complex projects, developing strategies and leading high performance teams to further enhance key initiatives. Adept at cultivating partnerships and building lasting relationships across all business sectors, Pete specializes in driving business line improvements, streamlining processes and creating targeted marketing programs to consistently transform business, improve operations and increase profitability.
Videos
1 Video
Andy Rooney's tribute to newspapers
Pictures
1 Picture
Brad Lyons, former Sales Manager CNHI
"Pete Van Baalen is a bright and articulate man who understands all facets of advertising: From print, digital, SEO/SEM, magazine publishing, special promotions, product launching, implementation or any other ancillary audience delivery. I've known Pete for several years and he has an admirable quality in being positive, funny and extremely well liked by his employees. Pete began his career in the radio broadcast industry on a local level and migrated to the newspaper industry. His wealth of experience as a publisher, Sr. vice president of marketing and regional advertising director are second to none. He is, frankly, one of the smartest and kindest managers anyone could ask for, but aggressive in all of his pursuits to meet revenue targets successfully. And, he succeeds often to that end."
Bill Hanson, Publisher, News and Tribune - Jeffersonville
“During my time working with Pete, I have found him to be organized, detail oriented and driven to succeed. Pete works hard to help me reach desired outcomes whether it is related to growing sales or training sales associates. I recommend Pete for his passion and his ability to accomplish tasks in a timely fashion and with the desired results.”
Beverly Joyce, Publisher, Danville Commercial-News
“I have had the pleasure of working with Pete in numerous positions over the years and he is the complete package when it comes to a manager and sales professional. Pete is creative, organized, driven, and he knows how to motivate, nurture and coach those around him to develop those same qualities. He understands the big picture and strategy and can put the plan together to get there. Pete is true professional and an asset to any organization.”
Cole Schultz, Financial Solutions Specialist at Cisco Capital
“Pete served as my direct manager, yet if I was to label Pete as a solely a manager it would be an injustice. Pete is a leader. A leader leads people to perform at their absolute best and a manager manages and assigns tasks. Pete led my development and accomplishments though example and his own hard work, encouraging me to do my best. I believe that if more “managers” had Pete’s leadership ability more people would love their job and performing at their maximum capacity. Thanks to Pete’s leadership and the people of CNHI, it will remain one the best professional experiences and developmental milestones in my career.”
Denise Gibson, Sales Development Manager, AdMall
“I have worked with Pete on many occasions for a variety of projects that he has spearheaded at CNHI. He is very professional with a lot of vision and really understands his advertisers as well as the newspaper business. He has great vision with a smart marketing mind. He has realized the changes in his industry and works diligently for his staff as well as his advertisers. I truly enjoy working with Pete.”
Todd Speelman, Regional Director of Radiate Media (formerly Matchbin)
“I work with numerous members of Executive Teams across the country and Pete stands at the top. He cares about his team members at each of the properties he oversees and always makes sure they have the best products at their finger tips to offer their clients. He is extremely involved in the process of adapting to new products and oversees it with creativity and organization. His communication skills and followup are on point across the board.”
Pamela Lego, Director of Advertising for Midwest Advertising Placement
"Pete is a very creative and experienced businessman. I have known Pete for more than a dozen years and continue to call upon him and his advertisnig and marketing expertise. Attributes include:
*visionary
*excellent time management skills
*very creative
*well organized
*respectful and polite
*excellent leadership skills
*passionate about his job
*great listener
Pete is a cutting edge marketing guy, always staying with the curve and keeing up to date with the latest technology. Foremost he is an honest, fair man who believes in his work and respects his employer."
Mike Casuscelli, former CNHI publsher
"I have worked with and beside Pete for many years. Pete is a very personable and outgoing individual with lots of drive and knowledge of his industry.
Pete is engaged in his work and very goal oriented. He's is a pleasure to work with."
Mark Cohen, COO of Pioneer Newspapers
"Pete is one of those individuals that have all the skills as a leader you would want. Organized, collaborative and innovative, Pete understands how to prioritize his time to get maximize efficiency. Pete’s top flight people skills and an unrelenting drive to come up with new ideas is also his strength.
He’s competitive and knows how to simply get the job done."
Erin Fox, former digital sales rep for CNHI
“I worked under Pete's management for three years and during that time I learned a lot about his talent as a manager. Pete's strength came from his strong communication skills, he made it a priority to relay important information out to us as quickly as possible. He also made sure he was aware of what was going on in our day to day operations and encouraged us to share our successful strategies with him and our sales teammates. Pete had a knack for understanding what kind of skills we needed to improve and would make sure that we received proper training to develop.”
Jonell Kerr, former CNHI ad director
“I was an indirect employee at CNHI and worked for Pete for two and a half years. During this time we worked on several initiatives together. I always found him to be loyal and dedicated to getting the job done and getting it done right. Pete is creative, and willing to go over and above to assist his employees in setting and reaching their goals. He has superior communication skills and works well with all employees. He is highly respected by colleagues, employees as well as customers. In additional to being an excellent director, Pete also cares about his employees as individuals. By having an open door policy, employees always feel they can talk with him about any issues they might have and feel he will go over and above to work with them to keep things flowing in a positive direction for both the company and the employee. I highly recommend Pete VanBaalen as a great manager.”
Ginny Bergerson, Retail Advertising Manager, Mankato Free Press
“I've had several opportunities to work with Pete in the Greater Mankato market in Southern Minnesota. He was also instrumental in hiring me on as the Retail Sales Manager of the Free Press Media team. Pete's visits brought a variety of skills to our entire team to include being very encouraging in analyzing sales staff, goal setting and training. He was able to communicate clearly to our team while also able to individualize conversations with staff to take into account what would work best for them - thus creating a very positive work environment, which of course inspire all of us to do better. A great role model in today's tough industry.”
Tina St. Clair, former VP of Sales and Marketing CNHI
"Pete is a seasoned executive with a compelling combination of skills. He is revenue focused, thinks outside of the box, and is an effective communicator. I found him to be easily accessible, strong in industry knowledge, open to new ideas, focused on what will drive new revenue and how to strategically implement ideas across multiple properties and a genuine individual. He is able to build and maintain strong relationships with his immediate and extended teams. Pete can and does add positively to any organization he is a part of."
Barbie Jones, former CNHI circulation director
“Pete manages a difficult department which is the highest supporter of the newspaper financially. He is very professional in his dealings with co-workers and business acquaintences. He is very detailed and communicates well. He is always dedicated to his staff and employer.”
Tanya Natalie, Account Executive at Midwest Printing
“Pete is a great Sales & Marketing Manager. He is very knowledgeable about sales and advertising. Pete is a great coach and always has a door open to help with any situation. He is a leader that will lead his team to success and is not afraid to roll up his sleeves and do what it takes to get a job done. I am glad I had the opportunity to work with Pete and still know that if I need something he is available. Pete was always very inspiring and motivating to me. I highly recommend Pete. He is a team player and would be an asset to any organization.”
John Senger, Advertising Director, Greenfield Daily Reporter
“Pete is a sales and marketing professional with a wealth of industry experience and knowledge. He is an excellent trainer and a very loyal employee. He is energetic, fun and a good businessman. I would recommend you hire Pete today!”
Kevin Green, Regional Managing Editor, Greensburg Daily News / Rushville Republican
“Pete knew what he was doing and was always very fair and even-handed. He made his expectations clear and expected his employees to follow through on their responsibilities. Of all the supervisors I've had over the years he ranks among the best of them.”
Timothy Dellinger, President, Advantage Newspaper Consultants
“I have worked with Pete Van Baalen for over 10 years. Pete always impressed me as an honest, energetic, and innovative advocate of the newspaper industry. You don't seem to find folks like Pete much any more....guys who are true "company men" who give their all for their employer, and coach and inspire others to dedicate themselves just as much. I would recommend Pete without hesitation as a true example of a hardworking, compassionate individual, bringing a level of excellence to everyone and everything he embraces.”
David Johnson, Advertising Director, The Flyer Group
“Working with Pete for almost 10 years has been something that has been very valuable to me. Pete is a man of integrity and his knowledge about not just newspaper but advertising in general is second to none. Pete has always had the customers needs in mind when he thinks about about advertising solutions. He is not someone who is just out to reach a number or goal. He wants to see a customer succeed for their gain, not his. Positive relationships with clients is something Pete strives for each and every time out. Working with Pete is something you will be very comfortable with and will be a smart choice in assisting with the growth of your company.”
Jim Santori, Publisher, Mankato Free Press
“Pete has the experience and knowledge in many facets of sales and management as a VP for sales, he understood the intertwining needs a publisher has to face. He had a great rapport with my staff and managers while never losing sight that growth and progressive was expected of all sales teams. He provided them the tools and more importantly achievable goals. He had high expectations but expressed them in a supportive way.”
Lori Grass, Business Development Manager for Right On Interactive
"Pete is one of those rare individuals that can create the vision, lay out the plan of the vision, and then execute the vision down to the smallest of details. He believes in the power of hard work, and understands how to prioritize to get a great volume of work completed. He's one of those managers that has the ability to motivate with positive reinforcement, but gets that in some situations there needs to be an iron fist in a velvet glove. There was never a goal or mission that I gave to Pete that he didn't do his best to achieve. I would not hesitate to rehire Pete if given the opportunity. Any organization looking for a senior manager would be lucky to have him."
Random thoughts with a marketing and media twist
The marketing world is changing so quickly. I remember making the decision to leave radio and journey back into newspaper, seeking a more stable industry. Twenty plus years ago, that was a good decision. Today, traditional media is seeing paradigm shifts seemingly daily, and nothing is truly stable any more; and may never be again.This blog is a storage unit on the information super highway. As I see cool or unique ideas or stories for all media--traditional or the new digital frontier, this is where I will store it, and keep it as a reference for me and perhaps others too.
Apr 15, 2013
Facebook is no longer cool for teens, and the switch is on to Twitter for social media usage
May 22, 2013
Any trend or fad reaches a peak and then fades away; sometimes slowly and sometimes abruptly. Facebook started with college aged users and was quickly adopted by teenagers. Eventually the adults arrived, myself included and the Facebook boom was officially on.
I'm not saying that the boom is turning to bust; at least not today or likely tomorrow. But I did think that once the parents of the initial users adopted use of Facebook, the coolness of the product would wane and eventually be replaced.
Pew Internet has released details on teen usage of social media. The findings suggest that Facebook is losing momentum to Twitter as the social media outlet of choice for teens.
The article, available at http://247wallst.com/2013/05/22/facebook-use-falters-among-teens-as-twitter-use-rises-pew/?link=mktw has two big passages of note regarding social media usage.
#1 -- Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.
# 2 -- Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful “drama,” but they keep using it because participation is an important part of overall teenage socializing.
I've been leery of investing in Facebook from the beginning because of this potential outcome. Beyond the financial implications for investors, this creates the need for many marketers to reevaluate strategy. Facebook is trying to grab more and more advertising dollars, touting the reach of the younger demographic. Some online publishers focus their social media outreach strictly through Facebook.
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Good beer and the power of coupons in the newspaper equals a marketing success
May 21, 2013
Two of my favorite topics....I had to get a look!
http://www.inma.org/blogs/ideas/post.cfm/partnership-between-monks-de-standaard-exemplifies-successful-activation-marketing-campaign?utm_source=newsletter&utm_medium=email&utm_campaign=dailyMember
It is the story of a legendary beer, brewed by Belgian monks for centuries. They were in need of a new abbey, and partnered with a newspaper to market and sell their beer. Coupons work, especially for world famous, hard to find Belgian beers!
Besides a feel good story about raising money for the abbey, and the impressiveness of their product, there is a good marketing lesson here too. In this world of digital transformation for media, there is still a lot of power for consumers who physically clip a coupon out. The number of people clipping coupons remains very strong, regardless of demographic. 62% of moms collect coupons or circulars and 56% of dads according to research from Cone, Inc. done last year.
AOL's CEO Tim Armstrong and his vision for Patch and media in the future
May 12, 2013
"Patch was never built or meant to be a newspaper product for the Web. It was meant to be a place where consumers get great information locally, which is what they want," Armstrong said.
Every media company is trying to figure out the impact of digital on their bottom line and on their legacy platform. Newspapers especially are searching for the right answer.
Armstrong's response might be the best response I've heard yet on how a company can migrate to a digital platform, and more specifically what that means to consumers.
Media companies, marketers and sales reps a trying to place their legacy product, like a newspaper, online and call the transformation complete What I interpret Armstrong to say, and what I think many media companies fail to grasp is that the next digital product has to answer the questions and solve the problems that consumers have. Great information locally at their finger tips is the key; and that information includes news content as well as advertising content.
Currently, Armstrong estimates that between 20 and 40% of Patch's content is user generated. That is a number you could see grow in the future. In this interactive age we are living in, if you have someone responsibly editing and monitoring content, I think this is potentially a good thing. Consumers want information, and in this blog eat blog world we've seen that content doesn't have to begin in a newspaper editorial department. The Boston bombing is just one national example of news being reported first in social media. I can think of several other regional or local stories with similar origins.
Full details on AOL's quarterly earnings can be found at:
http://online.wsj.com/article/SB10001424127887324744104578470581192144780.html
Cutting legacy costs and not newsrooms is the way to newspaper's successful future
May 08, 2013
Greg Hywood is the CEO of Australia's Fairfax Media, and he spoke recently about their plans which might include no printed editions. At the INMA annual World Congress, Hywood said, "Print revenues have been going down and are going down faster now." His possible solution is the elimination of ink on paper, but first legacy costs will be reexamined.
In Indianapolis last year, the Indianapolis Star announced that their downtown facility was for sale. To my knowledge, nothing has resulted from that announcement yet, but the thought it a good one for newspapers to consider. Hywood observed, "We found that 40 percent of the desks were not being used." The building I'm in, and hundreds of other newspapers across the nation, face a similar occupancy rate. I don't know any newspaper complaining about not having enough space for personnel! Liquidating the capital from too big facilities, some in high rent districts should be an expense savings idea that newspaper company's should embrace.
Buffett and others have suggested that cutting publication days is not the answer to newspaper's problems. I think Buffett is correct in his thinking about pub days as well as stopping the decimation of reporting staffs. But the reality is still a resizing is necessary, so other legacy costs like office space can help make a dent in expenses, and maybe help the future of newspapers.
Here is a link to the column by Rick Edmonds with more details on Hywood's remarks: http://www.poynter.org/latest-news/business-news/the-biz-blog/212548/fairfax-media-ceo-suggests-deep-reductions-in-legacy-costs-need-to-precede-reduced-print-frequency/?goback=%2Egde_4877708_member_238676651
J C Penney advertisement apologizes, but will it be enough to convince consumers to return to the stores?
May 02, 2013
First, it is sad to see such a historic retailer have to resort to such tactics after what can only be described as a utter disaster with the plans of former CEO Ron Johnson. On further review today, I find it ironic that this ad campaign originated under the watchful eye of Johnson.
Bloomberg has a great article comparing past apologies with this one from J C Penney. New Coke and Facebook have each done similar things. But the first thing that came to mind for me was Hardee's.
A few years ago, Hardee's had a lengthy marketing campaign where they said their product sucked...their words....and that they were changing things up. This was the introduction for the big and juicy burgers. Domino's Pizza also did this a few years ago. The question is: will this work?
I have to admit, I went to Hardee's after that campaign. That burger is better tasting than their former product. Now, I've stopped because it isn't healthy, but that is not the point. The point is, at least for me, the marketing worked and as a consumer I sampled the product again.
As for J C Penney, I will most definitely go back and see the changes they are implementing. But that's the marketing guy in me. Whether consumers will return after being driven away remains to be seen. It is still tough times ahead for J C Penney.
Here is the Bloomberg article, which also has a link to the new commercial: http://www.bloomberg.com/news/2013-05-01/j-c-penney-apologizes-in-ad-developed-under-former-ceo.html
Apple products continue to expand dominance for mobile advertising spending
Apr 20, 2013
Why is that? Two big things leap out: click through rates are very strong for iPhone (and even stronger for iPad), and the perceived notion that Apple consumers have more money to spend that Android users.
http://live.wsj.com/video/is-the-iphone-becoming-the-ad-phone/AF4DF249-93CF-4DCE-AB7E-D52BB4C64992.html#!AF4DF249-93CF-4DCE-AB7E-D52BB4C64992
The financial impact of native advertising on digital revenue for website publishers
Apr 17, 2013
In the past few weeks, several well known publishers including the Washington Post and Forbes Magazine have launched their version of paid content within their products. It is too early to predict what the financial impact will be, though if Forbes gets a steady diet of $250K to $1M native advertising sponsors it will be an obviously win for publishers.
In a blog on the Wall Street Journal by Keach Hagey, the Internet Advertising Bureau (IAB) offered statistics for 2012 showing that the sponsorship category for advertising spending was actually down to prior year, off 25% in 2012, to $845 million from $1.1 billion. This is a rear view, and well before big players announced branded content options, but will allow all of us to watch and follow to see what native advertising does in 2013.
Hagey's blog also noted revenue trends for all categories, which are interesting to track. Display advertising grew in volume, because overall digital spending grew 15% in 2012, but lost market share. Display was only up 13% but market share dropped to 21.1% from 21.5%.
Video and mobile continue to grow by leaps and bounds, with video up over 27% and mobile up 212% from prior year.
Check out the blog for full details at: http://blogs.wsj.com/digits/2013/04/16/not-everyone-has-gone-native/?mod=rss_mobile_uber_feed
Today's breaking news from Boston showed at least two great examples of the future of newspaper journalism
Apr 15, 2013
But the future was before me, with phone alerts to the situation and me turning to the web to get the latest information. Two news outlets deserve praise for their handling; the Wall Street Journal and the Boston Globe. I'm sure others deserve kudos as well, but these two provided text book examples of how newspapers can and will survive in the decades to come.
The Boston Globe was already on the scene doing feature reporting on the event, which had nearly 24,000 runners participating in the marathon. The Boston Globe was doing live blogging as contestants crossed the finish line. The Wall Street Journal was blogging within moments of the first announcement, offering a running dialog of reports and information in nearly real time. The Globe within a short time was offering
The Wall Street Journals blog on the event: http://stream.wsj.com/story/boston-marathon-explosions/SS-2-211979/
The Boston Globe, http://boston.com/ is trying help people in need of a place to stay following the explosion at https://docs.google.com/forms/d/1r2dbf7q2sIiiQWynPNgH74qNeheNycTyk7hXue9AJhs/viewform .
Both outlets offered immediate news and information for those that needed updated, and for those in need of help as a result of the event. Breaking news, if the outlet has fully embraced technology can be covered at an unheard of level by newspapers, making them as relevant as ever. But it only works if the publication and the newsroom specifically are willing to make the investment and take the leap.
It shouldn't take a horrific event for a newsroom and newspaper to take these journalistic principles and put them in place in the local market. Circulation of the printed product continues to decline, and online readers will only migrate to the digital product if the digital product is good.
While I commend newsrooms that covered the breaking news respectfully and completely through digital means, there was still at least one newsroom that did not handle things as I'd like. CNN, and specifically Jane Harman in the moments after the explosion was hinting with no evidence to back it up, that Al Qaeda might be behind the bombings. So much for using caution and good judgement along in reporting.
As I write this, there is still no word on who is responsible. My thoughts and prayers go out to the fine people of Boston. This is certainly no way to celebrate Patriots Day.
Perception of a deal the key to marketing success, and the failure of JC Penney CEO Ron Johnson
Apr 08, 2013
Maybe it is me remembering as a kid going to see my dad working at the downtown Sears, waiting for him to close up the cash register so we can go home. Sears - KMart - JC Penney - Montgomery Wards are the department stores of my youth. And it is because of that, I still defend them.
Wards is gone, and the others are a mere shadow of themselves. Sears / KMart seem to have more lives than a cat, though they are nothing of their former selves. JC Penney is the one that has had the saddest future of late, since CEO Ron Johnson came on board.
Johnson's plan of changing JCP has been disastrous to the company's stockholders and to the 100+ year old brand. Johnson's reign has ended, as the board of directors has placed Myron Ullman back in as the CEO.
This is the ultimate story of how American's shop. Johnson was convinced American's did not want sales, the constant barrage of advertising messages. He was wrong. Very wrong.
JC Penney eliminated sales. All the while, rival Kohl's peppered my newspaper, email box and mail box with Kohl's cash and other incentives. My wife, like millions others, LOVED IT.
Is it possible that you could buy the exact same thing at JC Penney for the same or slightly less? Maybe, though I never did a side by side comparison. But JC Penney stopped delivering the message, except through extremely annoying TV commercials with screaming people.
But each week, my wife received inserts, fliers and coupons for Kohl's. It was like ringing the bell for Pavlov's dog: Kohl's cash = shopping time. Like so many American's, my wife would come home and tell me how much money she saved at Kohl's with the various promotions.
Perception is reality. If you think you are getting a good deal, you in fact are getting a good deal. So perhaps it is perception that killed Ron Johnson's job at JC Penney. I just hope it isn't too late for a mainline brand, so much a part of Americana.
The Wall Street Journal has a great look at this story, including financial performance for the department store:
http://online.wsj.com/article/SB10001424127887324504704578411031708241800.html?mod=WSJ_hp_mostpop_read
Google offers new tool to help determine the effectiveness and ROI for an advertiser's mobile campaign
Mar 27, 2013
Google has taken a bold step to help you determine the value of digital campaigns, especially mobile. With $11.4 billion on the line with the emerging mobile platform, the stakes are high and Google wants to make sure they get their fare share (and then some!).
They have launched a calculator, designed to help show the ROI of mobile campaigns. http://www.howtogomo.com/fvm/en/d/ walks an advertiser or marketer through the steps to determine the effectiveness. This calculator has Google's best interest in mind, and will place focus on Ad Words which is their bread and butter. But it also has value as a teaching tool for marketers still trying to figure mobile out as well as advertisers trying to do it themselves or just learn more.
Full details on the launch can be found at: http://techcrunch.com/2013/03/26/google-launches-full-value-of-mobile-calculator-to-help-businesses-measure-online-and-offline-impact-of-mobile-marketing/
Tweets from pete_vanbaalen
Facebook is no longer cool for teens, and the switch is on to Twitter for social media usage http://t.co/zXMldbrJ7f
Good beer and the power of coupons in the newspaper equals a marketing success http://t.co/zXMldbrJ7f
@alpiazza LOL then let's start with an email!
@alpiazza I have a lunch appointment Tuesday in Muncie. Might you have some time around 1 pm to briefly meet/chat after my appointment?
@alpiazza If you are available, see me after the meeting!
First meeting, looking to network and learn more #pmicic
ESPN Eyes Subsidizing Wireless-Data Plans http://t.co/5ENw3f02LH
Facebook updates from Pete Van Baalen
Ruth Wilson Van Baalen I apologize....for years I've told you that you were crazy and wrong about this theory. Here it is, I'm admitting it on Facebook for the world to see: I was wrong and you were right!
Amy Conrad, Kristin Kelly-Johnson--thinking of you guys this morning. My son got dressed this morning, even wearing his Old Salty Dog t-shirt; dang I want a grouper sandwich!
Evan Casey are you ready for some football?
Getting the most out of what you've been given is the true measurement of leadership. --Carl Erskine
Thank you Oleta Stovall Martin-McClurkin for introducing me to Gladys Knight and the Pips those many years ago. Because of you, I'm driving down the road today singing back up to "Neither One of Us Wants To be The First to Say Goodbye." I am a Pip....just without the voice, the wide lapels on a suit, and an afro.
I'm thinking Derby exacta box if Overanalyze, Itsmyluckyday and Orb. Thoughts?
Pretty cool idea.
Just about one hour to show time!
Ruth Wilson Van Baalen, information on how to watch tonight.
Linkedin Updates from Pete VanBaalen
Facebook is no longer cool for teens, and the switch is on to Twitter for social media usage http://lnkd.in/Vp5Jk8
Good beer and the power of coupons in the newspaper equals a marketing success http://lnkd.in/Vp5Jk8
AOL's CEO Tim Armstrong and his vision for Patch and media in the future http://lnkd.in/Vp5Jk8
Cutting legacy costs and not newsrooms is the way to newspaper's successful future http://lnkd.in/Vp5Jk8
J C Penney advertisement apologizes, but will it be enough to convince consumers to return to the stores? http://lnkd.in/Vp5Jk8
I'm looking to expand my network. Any suggestions on who to follow or meet? I'm especially interested in contacts in Indianapolis. Thanks!
| Regional Advertising Director, CNHI, September 2011 to present |
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| Vice President of Sales and Marketing, CNHI, 2007 to 2012 |
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Actively manage a high performance regional sales team of 14 direct and 17 regional reports along with an 8 person call center team responsible for selling a variety of newspapers throughout Indiana. Oversee 30 properties consisting of 18 daily, 10 weekly and 2 shoppers, to develop advertising and marketing strategies for long- and short-term revenue growth.
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| Regional Newspaper Publisher, CNHI, 2006 to 2008 |
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Led operations for 2 daily newspapers (Greensburg Daily News and Rushville Republican) and 1 twice weekly (Batesville Herald Tribune) as well as all associated niche products.
Selected Achievements:
• Partnered closely with all areas of the operation, with a hands-on approach, resulting in increasing the print circulation, online readership and revenue 2 years consecutively.
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| Group Publisher, CNHI, 2005 to 2006 |
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Seamlessly led a group of newspapers (1 twice weekly and 3 weekly) in suburban Indianapolis while overseeing responsibility for all revenue and expenses at all locations. Strategically implemented sweeping changes across all departments to help boost productivity and profitability.
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| Regional Advertising Director, CNHI, 1999 to 2005 |
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Strategically managed the entire advertising and marketing operation for The Herald Bulletin, a daily newspaper with a circulation of 28,000. Led staff in developing targeted marketing material, including direct mail, internet and brochure design, along with newspaper and traditional print marketing.
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| Indianapolis Sales Manager, Thomson Indiana (now CNHI) 1997 to 1999 |
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Created the Indianapolis sales team for the entire group of newspapers in Central Indiana, concentrating on new business from the Indianapolis metro area, achieving unprecedented growth for our newspaper group.
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| Account Executive, The Herald Bulletin (Thomson Newspapers) 1995 to 1997 |
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Developed and implemented sales strategies that resulted in the revitalization of a sales territory and consistently exceeded 100 % of goal.
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| Senior Account Executive, The Daily Reporter (Home News Enterprise) 1992 to 1995 |
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Dramatically expanded the customer base for the account list by expanding into secondary markets. The results helped this account list to sustain strong growth during my employment.
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